ProCodeCG codeMeetUp() #81 – OwnGames – “How a game developer become online round tofu seller without selling tofu”

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Yesterday we had CEO and Founder of OwnGames shared about their awesome journey!!! We had contacted the CEO two months before but he had really tight schedule (he actually is now) so we were very lucky to finally can have him on our codeMeetUp()! He flew from Surabaya and drove straight to Digilife Dago and share huge inspirations with ProCodeCG πŸ™‚

The audience and the setting up scene πŸ™‚

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Muhammad, ProCodeCG Kids, with the whole family was also there πŸ™‚ Thanks for coming πŸ™‚

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One of ProCodeCG Kids, Clarence wanted to take picture with the famous CEO of Tahu Bulat πŸ˜€

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Eldwin Viriya. This smart, hardworker, successful, young man was graduated from Informatics UNPAR. The most impressive thing about him is his endless smile, peaceful tone and huge humbleness rarely find in most people!
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Eldwin and his brother JevfinΒ startedΒ OwnGames on 2011. Today, people know Tahu Bulat Games more than they know about OwnGames πŸ™‚ Yes, because Tahu Bulat beat Clash of Clans position on Playstore πŸ˜‰
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In the beginning of the journey, OwnGames created games for Nokia

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The game won lots of competition. Eldwin who was applying to take a master degree had to cancel because he had to run the busy and successful OwnGames.
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And then Microsoft bought Nokia so OwnGames started to create games for Windows Phone too.

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And it won again.
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OwnGames created more games on Windows Phone, Android and iOS
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And won again πŸ™‚

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Winning lots of competition brought OwnGames all over the world to meet more people and partners

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And OwnGames kept creating and winning πŸ™‚

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But creating games needs research
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Because even partnering with Google and being featured on Google Play only boost the number of installation for a very short time, and then people stop using the game and uninstall the game

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So OwnGames did some research to find out that 74% of internet user via mobile using Android
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But the yellow line, that shows the growing number of user, belong to “unknown”. Not one of the most popular brand πŸ™‚

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It was revealed that there are some non-famous brand in the market that have been sold more than those popular brands πŸ™‚
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This kind of smartphone is very cheap. Much cheaper than Samsung and other popular brands.

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The cheap smartphones has very limited storage and memory. It can only store limited number of apps.
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So OwnGames concluded that they had to create games that only require small space. Because to be able to draw people to download and try a game is that the size should be small so it will fit in most of smartphones.
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The details about memory usage on smartphone
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OwnGames created Own Super Squad, a high quality game (that requires lots of resource to create) that has big size and Own Pet Dragon, with less quality but has small size, and compare it. Own Super Squad got better rating but less download compared to Own Pet Dragon that has worse rating but has been download more than 100 thousand times due to its small size.
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Not only quota that is limited. Memory too.
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Revenue of Freemium Game depends on how long the game is on the device (not uninstalled) and being played.
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Tahu Bulat is successful because of the small size and lots of features to keep people coming back. The left one is the earlier versions with less features. After OwnGames gathered feedback from users, it gradually improved the game to be the picture on the right. More features, more gimmick, more things that keep people attached to the game.

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“Start small..
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..and gradually improve it to be BIG.” – OwnGames

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So inspiring! Thank you!!!
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This is Azriel, another ProCodeCG Kids that couldn’t stop playing Tahu Bulat πŸ˜€

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Q & A Sessions

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And the picture of us πŸ™‚

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After session

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And this is the amazing thing about this young CEO. He helped to tidy up the place!
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Unbelievable!

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So glad to know OwnGames and got inspired with so many insights πŸ™‚ See you again very soon OwnGames πŸ™‚ ❀

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